Employer Brand Photography That Builds Trust at First Glance
Whether you’re scaling your team or strengthening your company culture, we create strategic images that reflect who you are, helping you attract top talent, build internal alignment, and showcase your values from the inside out.
In a world of AI-generated everything, an authentic brand is the new luxury.
In a world of AI-generated everything, an authentic brand is the new luxury.
You’re Not Just Competing for Talent, You’re Competing for Attention
We Help You Win Both
Today’s candidates don’t just want a job, they want to belong.
They’re scanning your careers page, your LinkedIn, your culture cues, and deciding, often in seconds, if your company feels like the right fit.
That’s where we come in.
We create strategic employer brand photography that shows the heart of your business, the people, the purpose, and the culture behind the logo.
Because the best candidates aren’t convinced by stock images or vague promises. They’re drawn to real stories, real people, and companies that stand for something.
“Your employer brand isn’t what you say it is, it’s what your employees and candidates believe it is.”
— Bryan Chaney, Employer Brand Strategist, ex-LinkedIn & Indeed
Meet Your Branding Dream Team
Why Us?
We’re Carol and Phil, the strategy-and-photography duo behind every employer brand shoot.
Carol brings deep expertise in brand positioning and a background in corporate HR, ensuring your values, culture, and employer story are clearly defined and strategically aligned.
Phil leads the photography, capturing emotive, professional imagery that brings your employer brand to life across your careers page, LinkedIn, and beyond.
We don’t just create beautiful photos. We create the kind of imagery that attracts the right people, those who align with your values, fit your culture, and stay for all the right reasons.
Because when your team is captured with intention, clarity, and authenticity, the right candidates feel it, and want to be part of it.
Does This Sound Like Your Company?
✓ Ready to showcase your team and culture with powerful, strategic imagery?
✓ Want to attract talent that aligns with your mission, not just fills a role?
✓ Looking for consistency across your careers page, LinkedIn, and internal comms?
✓ Need a photoshoot experience that feels organised, collaborative, and stress-free?
✓ Want to partner with experts who understand employer branding and corporate culture?
✓ Seeking images that support long-term hiring, retention, and brand perception?
Our Solutions:
✓ Consistent Employer Brand Storytelling
We craft cohesive visuals that reflect your culture and values across every candidate touchpoint, from LinkedIn to your careers page.
✓ Tailored Team & Culture Imagery
Custom photography that captures what makes your company unique, your people, your purpose, your personality.
✓ Confident, Authentic Teams On Camera
We guide your team to feel comfortable and confident, so every image reflects the energy and culture of your workplace.
✓ Strategic Brand Alignment
Every photo is backed by intentional planning, aligned with your values, employer brand strategy, and talent goals.
✓ Seamless Creative Direction
From prep to post-production, we handle the details so your team can focus on being present, while we make your employer brand shine.
"We recently partnered with Gaffney Studio for an employer branding shoot, capturing teams from United Drug, TCP Homecare, and McCabes Pharmacy, a true showcase of the brilliant individuals who power our business. It was full of smiles, laughs, and great energy. Huge thanks to Phil & Carol for making it such an enjoyable few days."
— PHX Ireland
HOW THE MAGIC HAPPENS
We keep the process simple:
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What to Expect from Our Call
✓ A Strategic, Relaxed Conversation
We’ll explore your employer brand goals, team dynamics, and hiring challenges — all in a no-pressure, collaborative environment.✓ Clarity on Our Process & Services
We’ll walk you through how we align strategy and photography, explain our tailored approach, and share examples from past employer brand shoots.✓ See If We're the Right Fit
This is your chance to see if our expertise and style align with your brand’s vision and objectives.✓ Transparent Pricing & Deliverables
We’ll outline package options and deliverables clearly — so you have everything you need to make an informed decision.✓ Confidence in What Comes Next
If it feels like a match, you’ll leave the call ready to move forward — knowing your employer brand is in expert hands. -
When you book an Employer Brand Photoshoot with us, you're stepping into our Signature Employer Brand Positioning Experience — a strategic process designed to align your brand from the inside out and translate your culture, values, and vision into impactful, intentional imagery.
Brand Clarity Workshop (2 hours)
A collaborative session designed to uncover your employer brand’s unique essence.
We’ll dive deep into your values, team culture, and talent goals using targeted exercises.
You'll also receive our Employer Brand Checklist and Visual Guidelines to align the team and lay the foundation for a cohesive shoot.Pre-Shoot Strategy Session (90 minutes)
A custom strategy presentation that outlines every visual element — from key messaging and storylines to shoot locations and wardrobe direction.
We fine-tune every detail so your leadership and team feel prepared, confident, and aligned on the day.What’s Included:
Employer Brand Clarity Workbook: Define your culture, positioning, and what sets your team apart.
Brand Archetype Test: Identify your company’s core personality and how it connects with the right people.
Brand Archetype Masterclass: Understand how to express your brand through tone, visuals, and messaging.
Moodboard Activity: Align on visual style, colours, and tone to ensure cohesion across all channels.
Employer Brand Shoot Checklist: Stay organized and stress-free in the lead-up to your shoot.
Visual Guidelines for Teams: Help your team feel prepared, confident, and on-brand for the camera.
Team Styling & Outfit Form: Finalize looks that feel natural, professional, and aligned with your culture.
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Leave the Details to Us — We've Got You Covered
As your creative directors, we make the employer brand photoshoot process seamless — so your team can relax, enjoy the experience, and show up as their most confident, authentic selves.
Carol will be on set as your brand strategist and guide — arranging props, setting the right tone, and coaching leadership and team members on posture, expression, and energy.
Phil will be behind the camera, capturing the essence of your company with precision and creativity.
Together, we bring a strategic lens to every frame — ensuring each scene reflects your brand values, culture, and purpose.An Effortlessly Crafted Schedule
Every shoot is carefully planned in advance — with a detailed shot list and a flexible flow that allows room for spontaneous moments that reveal the real heartbeat of your team.
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Proof Gallery Access
After your shoot, you'll receive exclusive access to a proof gallery — a curated selection of unedited images showcasing your team, culture, and brand in action. This gives you the opportunity to select the photos that best reflect your values and employer brand story.Expert Editing
Once your selections are made, Phil applies his signature editing style to every image — enhancing tone, clarity, and detail while staying true to your brand’s identity.The Result?
Polished, professional imagery that captures the heart of your organisation — ready to elevate your careers page, LinkedIn presence, and internal communications.
Having a great culture isn’t enough anymore.
To attract and retain top talent, your employer brand visuals must reflect your values, leadership, and workplace experience, building trust and connection in an instant.
How many great candidates are slipping away because your employer brand isn’t telling the right story?
Imagine having a collection of strategic, professional images that go beyond looking polished, visuals that connect, reflect your culture, and position you as a place where people want to work.
Without imagery that communicates your values, leadership, and team experience, you're missing the chance to attract the kind of talent that stays and thrives.
Ready to build an employer brand that truly speaks to the right people?
When your brand photography reflects your values and culture with intention, you create that connection on a subconscious level. The right candidates feel drawn to your business, not just because of the role, but because it feels right.
That’s how you attract people who are aligned from the start, and more likely to thrive and stay.
What our happy clients are saying:
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"We recently partnered with Gaffney Studio for an employer branding shoot, capturing teams from United Drug, TCP Homecare, and McCabes Pharmacy, a true showcase of the brilliant individuals who power our business. It was full of smiles, laughs, and great energy. Huge thanks to Phil & Carol for making it such an enjoyable few days."
PHX Ireland
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"I recently had a photoshoot with Carol and Phil. They were very easy to deal with from start to finish and I was very happy with my photos and the entire experience. I also gained invaluable marketing & branding tips from Carol which I use in my business now. I would highly recommend Gaffney Studio"
Robert Graham
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"We absolutely loved working with Carol and Phil. Carol introduced me to Brand Archetype and she really is the fairy godmother of branding! They made it a really fun day and put us at ease. The end photos were fantastic and really captured our personality as a trio together and as a brand."
Marion Smyth
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"From the start, Carol & Phil showed great professionalism in getting to know my brand. The preparation was excellent which ensured the photos would be of the highest quality. I had such fun on the day and both made me feel so relaxed! I would highly recommend them to up level your brand."
Ruth Gallagher
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"Working with Carol and Phil was incredible. The day was so much fun, a word I never thought I would use for a photoshoot. Carol and Phil were so easy to get along with and made it feel natural. We got so many shots, I couldn’t believe how many ideas they had. The photos were better than we could have imagined."
Devin Landers
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"This was my first experience with lifestyle brand photography. The photos are fantastic, I feel my credibility, warmth, and personality came through. These images are a powerful tool for connecting with clients, teams, employees, and the people we support. I happily recommend Carol & Phil."
Gina London
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"The whole process was thorough, it’s not just about getting nice photos but understanding the brand we wanted to create and the images to reflect our brand. Phil and Carol made us feel relaxed and the day flew by. I would highly recommend them if you want an end to end branding service."
Rox Holohan
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"I'm absolutely delighted to recognize myself and my brand in the photos and to feel like they truly represent what I'm about and my values. Now I have lots of images that I really love. I loved working with Carol & Phil, they made me feel so relaxed and I'm surprised at how many images I'm smiling."
Julie Gaffney
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"The photoshoot itself was one of the best days, I felt so comfortable. The preparation is the real value-add. It made me think about my brand, what I wanted to present to my customers and Carol put it all into words that I refer to often. I've used the photos in multiple ways, it's a whole content bank."
Louise McSharry
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"I recently had a branding photoshoot for my business with Carol and Phil, it was a really wonderful experience. The whole process was really professional from start to finish. I was out of my comfort zone on the day but I was made to feel at ease and the photos are wonderful. I highly recommend Carol and Phil!"
Anne Marie Maxwell
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"Having my photographs taken has been the most amazing experience, loved every bit of it. It was made so much easier by having Carol and Phil in my corner, making me feel comfortable. They are awesome, I enjoyed every step of the process. Photos are fabulous. Five starts all the way, highly recommended."
Sinead O'Neill
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"What Carol & Phil offer is unique and powerful. In the run-up to the photoshoot, I learned enough a lot about my business because of the tools they gave me. They are so easy to work with, they are so funny, it's very relaxed. If you're thinking about booking them, just do it. You won't regret it!”
Siobhan Daly
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"I loved working with Carol and Phil. They delved deep into my brand to design the photoshoot. Then we worked together to pick the locations, my outfits, and any props that I would need. On the day, they were so brilliant, made me so relaxed, we had such a lovely day. I could not recommend Carol and Phil enough."
Audrey Moore
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"I was unaware of archetypes' role in branding. Carol guided us through the process, also giving copies of all our brand clarity work, a valuable tool for our business. Phil patiently helped us feel at ease in front of the camera. The photos exceeded our expectations. I highly recommend this talented duo's services."
Brianan Vesey
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"Carol & Phil put a lot of work into making sure I was comfortable in the run-up to the photo0shoot and everything was so well thought out in advance. The day was fun and relaxing, Phil is an excellent photographer. The feedback I get when people see my photos is really complimentary."
Margaret Julian
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"They were so easy to work with and delivered perfectly on the brief. With the interior photographs, we gave them creative freedom to use their artistic eye to capture the character of our building. For our managers' headshots, they made us all feel so comfortable which helped to capture our best versions."
Philip Erskine
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"After years of building my brand, Carol and Phil boosted my confidence to be in front of the camera, adding a personal touch to my brand. The day was unexpectedly enjoyable, thanks to their relaxing approach. The result? Professional photos capturing my expertise and personal images I'm proud to display."
Brenda Sorensen
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"Carol and Phil made me understand the importance of branding and brand archetypes and how essential they are for any business. The photoshoot was great, I am normally camera-shy, but Phil made me so comfortable and Carol's coaching and encouragement were a great boost of confidence."
Sara Dwyer
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"Working with Carol & Phil was a delight. Despite our initial shyness, the session was relaxed and fun. They deeply understood our brand, guiding its best representation. The photos beautifully capture our brand's essence, surpassing expectations in cohesiveness and professionalism. Their passion shine through."
Claire Mooney & Mick Coghlan
