Photography That Positions Your Brand for Success
From personal brands to corporate teams, we create images that attract, engage, and convert.
Attract Your Ideal Clients and Top Talent with Strategic Imagery
Whether you're building a personal brand or strengthening your company’s employer brand, you understand the power of first impressions.
In milliseconds, visuals shape how clients, partners, and potential hires perceive you.
That’s why you need more than beautiful photos, you need images crafted to reflect your brand’s uniqueness, foster connection, and position you as the go-to choice in your industry.
Tired of cookie-cutter photos that don’t truly represent your brand?
You’re in the right place. We blend Photography and Brand Strategy to create intentional, high-impact images tailored to your unique brand, whether you're building your personal presence or enhancing your employer brand.
A Client's Journey
Listen to Gina London share her experience with our brand photography. Dive into her heartfelt testimonial and see the transformative power of capturing a brand's essence. Let Gina's story inspire your next visual journey.
Meet Your Branding Dream Team
Why Us?
We’re more than photographers, we’re your creative partners in brand elevation.
Combining Phil’s exceptional photography with Carol’s strategic branding expertise, we craft images that do more than look good, they work for you.
Our process is rooted in strategy. Just as you wouldn’t design a logo without intention, we don’t create brand images without understanding your brand personality.
Whether for personal or employer branding, every photo is designed to align with your goals and attract your ideal audience effortlessly.
Does This Sound Like You?
✓ Ready to confidently showcase yourself or your team with impactful visuals?
✓ Know the value of your brand and want your images to reflect it?
✓ Looking to create a cohesive brand presence across all platforms?
✓ Seeking a photoshoot experience that brings out your best, stress-free?
✓ Excited to capture your unique brand personality with a tailored approach?
✓ Want expert guidance to elevate your personal or employer brand?
✓ Searching for photographers who truly understand your brand vision?
Our Solutions:
✓ Consistent Visual Storytelling: We ensure your brand’s story is reflected through cohesive visuals that resonate across all platforms.
✓ Custom Imagery: Unique photos tailored to highlight your brand’s personality and set you apart.
✓ Confident On-Camera Presence: We guide you and your team to feel at ease, capturing your most authentic and confident self.
✓ Strategic Approach: Every image aligns with your brand’s values, mission, and goals through thoughtful planning.
✓ Expert Guidance: We handle the details, offering seamless planning and creative direction so you and your can focus on showing up confidently.
HOW THE MAGIC HAPPENS
We keep the process simple:
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What to Expect from Our Call:
A Relaxed Conversation: We’ll chat about your photography needs and goals in a friendly, no-pressure environment.
Discover Our Services: We’ll walk you through our packages, explain our unique approach, and share examples from our portfolio.
See If We’re a Match: This is an opportunity to find out if our style and services align with what you’re looking for.
Transparent Pricing: We’ll give you a clear breakdown of costs, so there are no surprises.
Book with Confidence: If it feels right, you’ll be ready to book your photoshoot knowing you’re in the best hands.
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When you book a photoshoot with us, you’re stepping into our Signature Brand Positioning Programme, designed to build a powerful and cohesive visual identity with intentional, impactful brand imagery.
Brand Clarity Call (2 hours):
A deep dive into your brand’s unique essence through targeted exercises.
Review of our Photoshoot Checklist and Outfit Guidelines to lay the groundwork for your vision.
Pre-Shoot Strategy Call (90 minutes):
A tailored, step-by-step strategy presentation to bring your photoshoot to life.
Fine-tune every detail—from locations to wardrobe—so you feel confident and prepared for the big day.
What’s Included:
Brand Clarity Workbook: Define the unique essence of your brand.
Brand Archetype Test: Discover and understand your brand’s personality.
Brand Archetype Masterclass: Deepen your knowledge of your brand’s core identity.
Moodboard Activity: Visualize your brand’s style, colors, and mood.
Photoshoot Checklist: Stay organized and stress-free as the day approaches.
Outfit Guidelines: Step in front of the camera with confidence.
Outfit Form: Finalize the looks that will showcase your brand perfectly.
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Leave the Details to Us, We’ve Got You Covered!
As your creative directors, we’re here to make your photoshoot seamless and enjoyable, so you can relax, have fun, and let your true self shine.
Carol will be on set as your guide, meticulously arranging props, setting the perfect mood, and coaching you on poses, expressions, and gestures. Phil will be behind the camera, capturing every moment with his unique vision and expertise. Together, we know the strategy behind each pose and scene, carefully designed to convey your brand’s essence, while you simply enjoy the experience.
An Effortlessly Crafted Schedule
We follow a detailed plan to capture every shot you need, with room for spontaneity and those magic, unexpected moments that bring personality to your brand.
Relax and Enjoy Every Moment
Get ready to chat, laugh, and enjoy the process. We’ll be directing each scene and pose with precision, but you’ll only feel the ease of the experience, guided naturally by our team.
Time Will Fly, and You’ll Love the Results
Before you know it, the photoshoot will be wrapped up, leaving you with authentic, beautifully crafted images that capture your brand’s essence in every frame.
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Proof Gallery Access: We’ll provide you with exclusive access to a proof gallery, a carefully curated collection of unedited images from your shoot. This allows you to handpick the photos that resonate most with you and reflect your brand’s true essence.
Expert Editing: Once you've selected your favorites, Phil will work his magic, refining each image with meticulous attention to detail.
The result? Stunning, polished photos that capture your unique story and embody your brand perfectly.
Being an expert isn’t enough anymore.
To truly stand out, your brand visuals must reflect your expertise, authority, and unique value, capturing attention and building trust instantly.
Catch a sneak peek of what happens behind the scenes!
How many potential clients are slipping away because your brand photos aren’t telling the right story?
Imagine having a collection of bespoke, professional images that do more than just look good, they resonate with your audience, showcasing your expertise, passion, and values.
Without visuals that truly communicate your unique qualities, you’re missing out on attracting loyal clients drawn to what only you can offer.
Ready to capture images that connect and convert?
“Your brand is the single most important investment you can make in your business.”
- Steve Forbes, Editor-in-Chief of Forbes Magazine
What our happy clients are saying:
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"I recently had a photoshoot with Carol and Phil. They were very easy to deal with from start to finish and I was very happy with my photos and the entire experience. I also gained invaluable marketing & branding tips from Carol which I use in my business now. I would highly recommend Gaffney Studio"
Robert Graham
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"We absolutely loved working with Carol and Phil. Carol introduced me to Brand Archetype and she really is the fairy godmother of branding! They made it a really fun day and put us at ease. The end photos were fantastic and really captured our personality as a trio together and as a brand."
Marion Smyth
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"From the start, Carol & Phil showed great professionalism in getting to know my brand. The preparation was excellent which ensured the photos would be of the highest quality. I had such fun on the day and both made me feel so relaxed! I would highly recommend them to up level your brand."
Ruth Gallagher
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"Working with Carol and Phil was incredible. The day was so much fun, a word I never thought I would use for a photoshoot. Carol and Phil were so easy to get along with and made it feel natural. We got so many shots, I couldn’t believe how many ideas they had. The photos were better than we could have imagined."
Devin Landers
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"This was my first experience with lifestyle brand photography. The photos are fantastic, I feel my credibility, warmth, and personality came through. These images are a powerful tool for connecting with clients, teams, employees, and the people we support. I happily recommend Carol & Phil."
Gina London
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"The whole process was thorough, it’s not just about getting nice photos but understanding the brand we wanted to create and the images to reflect our brand. Phil and Carol made us feel relaxed and the day flew by. I would highly recommend them if you want an end to end branding service."
Rox Holohan
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"I'm absolutely delighted to recognize myself and my brand in the photos and to feel like they truly represent what I'm about and my values. Now I have lots of images that I really love. I loved working with Carol & Phil, they made me feel so relaxed and I'm surprised at how many images I'm smiling."
Julie Gaffney
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"The photoshoot itself was one of the best days, I felt so comfortable. The preparation is the real value-add. It made me think about my brand, what I wanted to present to my customers and Carol put it all into words that I refer to often. I've used the photos in multiple ways, it's a whole content bank."
Louise McSharry
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"I recently had a branding photoshoot for my business with Carol and Phil, it was a really wonderful experience. The whole process was really professional from start to finish. I was out of my comfort zone on the day but I was made to feel at ease and the photos are wonderful. I highly recommend Carol and Phil!"
Anne Marie Maxwell
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"Having my photographs taken has been the most amazing experience, loved every bit of it. It was made so much easier by having Carol and Phil in my corner, making me feel comfortable. They are awesome, I enjoyed every step of the process. Photos are fabulous. Five starts all the way, highly recommended."
Sinead O'Neill
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"What Carol & Phil offer is unique and powerful. In the run-up to the photoshoot, I learned enough a lot about my business because of the tools they gave me. They are so easy to work with, they are so funny, it's very relaxed. If you're thinking about booking them, just do it. You won't regret it!”
Siobhan Daly
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"I loved working with Carol and Phil. They delved deep into my brand to design the photoshoot. Then we worked together to pick the locations, my outfits, and any props that I would need. On the day, they were so brilliant, made me so relaxed, we had such a lovely day. I could not recommend Carol and Phil enough."
Audrey Moore
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"I was unaware of archetypes' role in branding. Carol guided us through the process, also giving copies of all our brand clarity work, a valuable tool for our business. Phil patiently helped us feel at ease in front of the camera. The photos exceeded our expectations. I highly recommend this talented duo's services."
Brianan Vesey
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"Carol & Phil put a lot of work into making sure I was comfortable in the run-up to the photo0shoot and everything was so well thought out in advance. The day was fun and relaxing, Phil is an excellent photographer. The feedback I get when people see my photos is really complimentary."
Margaret Julian
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"They were so easy to work with and delivered perfectly on the brief. With the interior photographs, we gave them creative freedom to use their artistic eye to capture the character of our building. For our managers' headshots, they made us all feel so comfortable which helped to capture our best versions."
Philip Erskine
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"After years of building my brand, Carol and Phil boosted my confidence to be in front of the camera, adding a personal touch to my brand. The day was unexpectedly enjoyable, thanks to their relaxing approach. The result? Professional photos capturing my expertise and personal images I'm proud to display."
Brenda Sorensen
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"Carol and Phil made me understand the importance of branding and brand archetypes and how essential they are for any business. The photoshoot was great, I am normally camera-shy, but Phil made me so comfortable and Carol's coaching and encouragement were a great boost of confidence."
Sara Dwyer
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"Working with Carol & Phil was a delight. Despite our initial shyness, the session was relaxed and fun. They deeply understood our brand, guiding its best representation. The photos beautifully capture our brand's essence, surpassing expectations in cohesiveness and professionalism. Their passion shine through."
Claire Mooney & Mick Coghlan
