Employer Branding Photoshoot FAQs

What is Employer Branding Photography, and why is it essential for our company?

Employer Branding Photography showcases your company's culture, values, and what makes it a unique workplace. This visual narrative is key to attracting the right talent by clearly communicating your brand's message through powerful imagery, thus ensuring a strong alignment with potential employees' values.

How does our planning process work, and how is the Employer Branding package tailored to our specific brand needs?

The planning process starts with an Onboarding Call and a detailed week-by-week Checklist to ensure meticulous planning and preparation. This is followed by Brand Clarity Activities to align our creative vision with your expectations, a crucial step to ensure the photoshoot accurately reflects your company's essence and strategic objectives. Next, we hold a Pre-Shoot Strategy Call. Guided by Carol's expertise in HR, branding, and creative direction, we prepare your team with outfit and preparation guidelines for a stress-free experience. Our goal is to create a cohesive visual narrative that deeply resonates with your brand's identity, culture, and future direction.

Can our marketing department contribute to the creative direction of the photoshoot?

Absolutely, clients are encouraged to be actively involved in setting the creative direction for their photoshoots. While we provide expertise and guidance as creative directors, we highly value our clients' input, preferences, and vision.

Collaboration is key to ensuring that the photoshoot accurately reflects the client's brand identity and messaging. Together, we work in partnership to achieve a cohesive and impactful visual narrative that resonates with the target audience and effectively communicates the client's brand values.

How do we ensure the photoshoot accurately reflects our company culture?

We focus on a collaborative approach, integrating your insights with our expertise. Strategic planning and a deep understanding of your brand guide us in crafting a photoshoot that truly resonates with your company's ethos, aiming to visually bring your brand's story to life.

How do we prepare our employees for the photoshoot for authentic representation?

A preparation guide, including outfit and makeup guidelines, along with a strategy session on the shoot's objectives, ensures everyone is comfortable and understands their contribution. This preparation leads to a smooth process and genuine depiction of your workplace culture.

How does Carol's background in HR contribute to the employer branding photography process?

Carol's expertise in HR, branding, and creative direction makes her uniquely equipped to lead your employer branding project. Her understanding of HR dynamics and branding strategies ensures that the photoshoot aligns with both your marketing and talent acquisition goals, capturing the essence of your company in a way that appeals to the ideal candidates.

Why is choosing a team experienced in employer branding photography better than attempting to direct our photoshoot internally?

An experienced team brings a wealth of knowledge, creative insight, and strategic planning to your project. Attempting to direct a photoshoot without this expertise can lead to missed opportunities in conveying your brand's message effectively. Our team ensures a smooth, professionally guided experience that captures your brand's essence, avoiding the pitfalls of internal direction.

How do you align the photoshoot with our overall Employer Branding strategy?

Understanding your long-term goals and current brand positioning allows us to produce visuals that not only showcase your culture and values but also align with your strategic objectives, ensuring the imagery resonates with your desired employer image.

What is your approach to showcasing diversity and inclusion?

We prioritize diversity and inclusion by carefully selecting shoot participants for broad representation and planning scenes that reflect an inclusive workplace, showcasing the diverse culture of your company.

How do we ensure the photoshoot reflects our company’s future direction?

Engaging in strategic discussions about your vision for the future allows us to capture images adaptable and relevant as your company evolves, ensuring your employer brand remains impactful.

How do you handle confidentiality and privacy concerns during the photoshoot?

We ensure all participants are briefed and consent to the shoot, adhering to privacy regulations. Confidential information is carefully avoided or obscured in post-production.

What is the timeline from the booking confirmation to the delivery of the final products?

The entire process usually takes 8-12 weeks, including planning, execution, and post-production, depending on availability and timing. A detailed timeline with milestones is provided during the discovery call.

Are ongoing support or services available after the project?

Yes, we offer ongoing support, including post-shoot coaching calls on leveraging the photos and employing the branding strategies discussed. Our partnership extends beyond the project's completion.

Can videos be included in our Employer Branding package?

Absolutely, incorporating video offers a dynamic and engaging way to convey your company's culture and values, creating a deeper connection with potential candidates.

Will I receive High-Resolution files?

Yes, each package includes both low and high-resolution files, ensuring you have the necessary permissions for commercial use.

Can I have raw or unedited files?

No, raw and unedited images do not represent our finished product. We provide images that fully capture your brand's essence in their final, polished form.

Do you travel, and is there a travel fee?

Yes, travel is our love language. Our packages cover throughout Ireland, and for locations outside Ireland, we provide a custom travel quote to meet your needs.