Strategic Brand Positioning Through Photography to Make Your Brand Stand Out
Attract your target audience with bespoke images, specially designed to portray your brand.
Whether you're leading a Personal or Corporate Brand, you're a high-achiever and an action-taking visionary.
You know that people buy from people, and first impressions are formed in milliseconds.
That's why you need more than just good-looking photographs, you need images strategically designed to showcase your brand's uniqueness.
Looking for highly bespoke photos beyond the one-size-fits-all approach?
You're in the right place! We combine Photography with Brand Strategy to create intentional and extraordinary images.
A Client's Journey
Listen to Gina London share her experience with our brand photography. Dive into her heartfelt testimonial and see the transformative power of capturing a brand's essence. Let Gina's story inspire your next visual journey.
Meet Your Branding Dream Team
Why Us?
We are not just a Photographer, but also Creative Directors and Brand Strategists dedicated to bringing your vision to life.
Phil's exceptional Photography skills combined with Carol's expertise in Strategic Branding is where we shine.
Our photoshoot design methodology is versatile, catering to both Personal and Corporate Brands.
Does This Sound Familiar?
✖ Is your brand image inconsistent across all platforms?
✖ Have you had bad past photoshoot experiences?
✖ Do you feel uncomfortable in front of the camera?
✖ Do the one-size-fits-all approaches used by other photographers fail to showcase your brand's uniqueness?
✖ Feeling overwhelmed by having to handle all the photoshoot planning and strategy on your own?
✖ Struggling to find a photographer who truly understands your brand's identity?
Our Solutions:
✔ Consistent Visual Storytelling: We tell your brand's story in a way that resonates seamlessly across all platforms, ensuring your brand's story is effectively communicated.
✔ Custom Imagery: Your photos will be uniquely yours, not just cookie-cutter shots.
✔ Say Goodbye to Camera Shyness: Feeling awkward in front of the camera? No worries, we have plenty of techniques under our sleeves to make you feel comfortable and look your best.
✔ Strategic Approach: We take the time to get to know you and your brand inside and out, making sure every photo reflects your personality, mission, and values.
✔ Expert Guidance: Leave the planning to us. We'll handle all the details, so you can focus on being your best.
HOW THE MAGIC HAPPENS
We keep the process simple:
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This no-pressure call will allow us to chat about your photography needs and expectations when booking a photoshoot and for us to introduce our packages and our methodology. It is a great way to see if we are a match.
If we are a match, you can go ahead and book your photoshoot. -
Once you book a photoshoot with us, you'll gain access to our Unique Methodology, which will guide you through designing your photoshoot.
First, we will have an Onboarding Call, in which we will go over the Brand Clarity Activities we will ask you to complete to help us understand your brand, during this call we will also go through our comprehensive Photoshoot Checklist and Outfit Guideline.
Then, we'll have a Strategy Call to discuss everything in detail, including location and outfit advice, so you can feel fully prepared. -
We'll cheer you up and coordinate everything.
Carol will be there, moving your props around and coaching all the subjects with the poses, among other things, while Phil will focus on the camera, capturing shots and offering guidance from his perspective.
Be prepared to talk and laugh a lot!
You don't have to worry about anything, just relax and follow our guidance as our main goal is to capture you in the most authentic way possible, to reflect your essence and brand message.
Time will fly and when you realize it, it's over.
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Selection Gallery: We'll share a curated gallery for you to choose your favorites, ensuring the images perfectly align with your vision.
Final Edits: Phil then will work his magic finely edits your selections into polished, on-brand photographs, ready to tell your brand's story.
Being an expert is not enough anymore!
To truly stand out, your brand image must reflect your expertise.
Catch a sneak peek of what happens behind the scenes!
How many potential clients are you failing to attract each day because your brand photos don't effectively communicate your unique qualities?
Imagine having a collection of bespoke, professional photos of your brand at your fingertips that do more than just look good, they resonate with your audience, reflecting your expertise, passion, and values.
Without this, you're missing out on connecting with passionate and loyal customers who are drawn to what only you can offer.
“Your brand is the single most important investment you can make in your business.”
- Steve Forbes, Editor-in-Chief of Forbes Magazine
What our happy clients are saying:
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"I recently had a photoshoot with Carol and Phil. They were very easy to deal with from start to finish and I was very happy with my photos and the entire experience. I also gained invaluable marketing & branding tips from Carol which I use in my business now. I would highly recommend Gaffney Studio"
Robert Graham
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"We absolutely loved working with Carol and Phil. Carol introduced me to Brand Archetype and she really is the fairy godmother of branding! They made it a really fun day and put us at ease. The end photos were fantastic and really captured our personality as a trio together and as a brand."
Marion Smyth
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"From the start, Carol & Phil showed great professionalism in getting to know my brand. The preparation was excellent which ensured the photos would be of the highest quality. I had such fun on the day and both made me feel so relaxed! I would highly recommend them to up level your brand."
Ruth Gallagher
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"Working with Carol and Phil was incredible. The day was so much fun, a word I never thought I would use for a photoshoot. Carol and Phil were so easy to get along with and made it feel natural. We got so many shots, I couldn’t believe how many ideas they had. The photos were better than we could have imagined."
Devin Landers
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"This was my first experience with lifestyle brand photography. The photos are fantastic, I feel my credibility, warmth, and personality came through. These images are a powerful tool for connecting with clients, teams, employees, and the people we support. I happily recommend Carol & Phil."
Gina London
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"The whole process was thorough, it’s not just about getting nice photos but understanding the brand we wanted to create and the images to reflect our brand. Phil and Carol made us feel relaxed and the day flew by. I would highly recommend them if you want an end to end branding service."
Rox Holohan
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"I'm absolutely delighted to recognize myself and my brand in the photos and to feel like they truly represent what I'm about and my values. Now I have lots of images that I really love. I loved working with Carol & Phil, they made me feel so relaxed and I'm surprised at how many images I'm smiling."
Julie Gaffney
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"The photoshoot itself was one of the best days, I felt so comfortable. The preparation is the real value-add. It made me think about my brand, what I wanted to present to my customers and Carol put it all into words that I refer to often. I've used the photos in multiple ways, it's a whole content bank."
Louise McSharry
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"I recently had a branding photoshoot for my business with Carol and Phil, it was a really wonderful experience. The whole process was really professional from start to finish. I was out of my comfort zone on the day but I was made to feel at ease and the photos are wonderful. I highly recommend Carol and Phil!"
Anne Marie Maxwell
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"Having my photographs taken has been the most amazing experience, loved every bit of it. It was made so much easier by having Carol and Phil in my corner, making me feel comfortable. They are awesome, I enjoyed every step of the process. Photos are fabulous. Five starts all the way, highly recommended."
Sinead O'Neill
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"What Carol & Phil offer is unique and powerful. In the run-up to the photoshoot, I learned enough a lot about my business because of the tools they gave me. They are so easy to work with, they are so funny, it's very relaxed. If you're thinking about booking them, just do it. You won't regret it!”
Siobhan Daly
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"I loved working with Carol and Phil. They delved deep into my brand to design the photoshoot. Then we worked together to pick the locations, my outfits, and any props that I would need. On the day, they were so brilliant, made me so relaxed, we had such a lovely day. I could not recommend Carol and Phil enough."
Audrey Moore
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"I was unaware of archetypes' role in branding. Carol guided us through the process, also giving copies of all our brand clarity work, a valuable tool for our business. Phil patiently helped us feel at ease in front of the camera. The photos exceeded our expectations. I highly recommend this talented duo's services."
Brianan Vesey
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"Carol & Phil put a lot of work into making sure I was comfortable in the run-up to the photo0shoot and everything was so well thought out in advance. The day was fun and relaxing, Phil is an excellent photographer. The feedback I get when people see my photos is really complimentary."
Margaret Julian
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"They were so easy to work with and delivered perfectly on the brief. With the interior photographs, we gave them creative freedom to use their artistic eye to capture the character of our building. For our managers' headshots, they made us all feel so comfortable which helped to capture our best versions."
Philip Erskine
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"After years of building my brand, Carol and Phil boosted my confidence to be in front of the camera, adding a personal touch to my brand. The day was unexpectedly enjoyable, thanks to their relaxing approach. The result? Professional photos capturing my expertise and personal images I'm proud to display."
Brenda Sorensen
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"Carol and Phil made me understand the importance of branding and brand archetypes and how essential they are for any business. The photoshoot was great, I am normally camera-shy, but Phil made me so comfortable and Carol's coaching and encouragement were a great boost of confidence."
Sara Dwyer
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"Working with Carol & Phil was a delight. Despite our initial shyness, the session was relaxed and fun. They deeply understood our brand, guiding its best representation. The photos beautifully capture our brand's essence, surpassing expectations in cohesiveness and professionalism. Their passion shine through."
Claire Mooney & Mick Coghlan
