We’re Phil and Carol Gaffney, your creative partners in employer brand storytelling. Together, we bring a unique mix of visual artistry and strategic insight to help organisations attract and retain the right people.

Phil captures your people at their most authentic, real moments, real energy, real connection. Carol ensures every image is aligned with your employer brand strategy, culture, and values. The result? Impactful, people-first photography that helps you stand out in a competitive talent market.

We don’t just take beautiful photos, we build visual narratives that position your organisation as a place where people want to belong.

ABOUT US

It’s hard to attract the right people if your visuals don’t reflect your values. We change that, with strategy-led photography that connects.

Carol Gaffney

Brand Strategist & Creative Director

Carol is the strategic force behind every employer branding shoot. With a background in HR, brand strategy, and marketing, she deeply understands the employee experience from the inside out. Her career spans roles in HR & Brand Management across tech and financial services, giving her a unique perspective on what makes an employer brand resonate.

Carol knows how to ask the right questions, unearth your culture's most compelling aspects, and bring them to life visually. Whether she’s shaping your creative direction or coaching your leadership team through visibility challenges, her goal is always the same: to help you attract talent not just with words, but with the energy of your people and your brand.

Phil Gaffney

Co-Founder & Photographer

Phil is the eye behind the lens, and the calm behind the chaos. He captures the essence of your people and places, creating imagery that feels genuine, confident, and connected. Whether it’s a buzzing office, an offsite strategy day, or quiet moments between colleagues, Phil’s intuitive style ensures that every frame reflects your company’s real character.

He works seamlessly with teams of all sizes, making even the most camera-shy employees feel at ease. From composition to editing, every step of his process is focused on authenticity and impact. His goal? To create employer brand visuals that not only represent who you are, but inspire who you want to attract.