How Branding Can Help You Position Your Brand and Expand Your Business

We must accept that buyer behavior is constantly changing, keeping pace with the rapid advancement of technology. And these changes undoubtedly gained great speed with the 2020 pandemic. All companies had to dive headfirst into Digital Marketing to survive during lockdowns and, as our lives return to “normality”, the demand to be digital remains stronger than ever. Therefore, to survive in the digital world, companies need to keep up to date with trends and understand Branding to do it effectively, position their brand, and increase sales.

What is Branding

Branding is about creating your brand's authority in the digital world, a vital tactic to build a deep relationship with your target audience. Then, the objective of Branding is to differentiate your business from the competition, setting your company apart from the competitors, by providing a higher level of value to your customers, helping your business to stand out in the marketplace.

Why is Branding so important?

Branding strategy is especially important as a powerful digital presence makes customers feel personally involved with the people behind the business. A well-planned brand in the market promotes engagement with consumers, opening the communication channels and speaking directly to customers through daily interactions on the platforms they already use.

Differences between Branding and Digital Marketing

Digital Marketing is focused on sales, finding new clients, and making profits while Branding is focused on giving value to the clients, and encouraging loyalty and brand awareness.

Branding is one of the most important Digital Marketing Strategies because no business can be successful nowadays by only advertising their products and services. It is essential to offer value and connect to your clients as this is the only way to stand out in the crowd.

Gradually we see the number of ads we get in touch with daily increasing massively, even though most of them are not explicit (the way digital influencers promote their favorite products and services, for example). That is the high point of Digital Marketing, to make the advertising more flowing and natural to the consumers.

Branding, different from traditional publicity, seeks to connect with the customers. It’s more about creating an online identity and positive feelings rather than convincing the customers to make a one-time purchase.

3 Tips on How to Put Branding into Practice

Tip 1: Be Consistent

The most important thing in branding is to be consistent. Build a specific style and stick with it! If you are consistent in how you present your brand to your audience, people will eventually remember and recognize your brand.

Brand consistency is a company's ability to keep communication and positioning in line with its values ​​and identity. It helps to create stable brands, with high recognition in the market and with the authority that every business craves.

The more there is a pattern in the communication and use of these elements, the more consistent the brand will be. In addition to a matter of coherence, it is a work that guarantees a natural recognition by the public of this brand. Building an easily recognizable image depends on this consistency, and that's the heart of marketing strategy. A good branding job based on brand consistency can bring incredible results for companies in the long run, especially in terms of competition and relationships with the public.

Tip 2: Have a Strong Brand Image

New businesses are launched daily, and an online presence is no longer optional, it has become vital. And as we all know well by now, people “buy” people. “Showing your face” has proven to build more credibility and connection with customers as they want to know who is behind that brand.

Photos are a very important aspect of your branding strategy these days. If you always choose photos that match your brand, your audience will eventually recognize and remember your brand simply by looking at them.

One of the most used apps in the world is Instagram, which has become a virtual window for every business. So how does your business start creating thumb-stopping photos that stand out and capture your ideal client’s attention? The answer is through Branding Photography, which can be an ally to reinforce your brand message to your customers.

Tip 3: Chose Your Brand Name Wisely

It doesn't matter how great your business idea is. You certainly won't connect with consumers if you don't have a good brand name. Choosing your brand name is one of the most important decisions you will make for your business, and it has a huge influence on how customers picture you. Choosing a brand name can be difficult but not something that should be overlooked.

Choose a name that reflects your business, as your name should give consumers a clue as to what you do. It should be a name that is easy to remember, this includes choosing a name that is not too long, difficult to pronounce, or difficult to spell. When choosing a unique name, it needs to stand out from the competition and be memorable for consumers.

LEO Trading Online Voucher

Branding involves many other aspects and strategies that we did not cover in this article. And when we are starting out as small business owners, we tend to try to do DIY most of the tasks, which can delay our progress. It can be a good idea to invest in specialists to help us speed up the process such as graphic designers, web designers, paid ads specialists, branding photographers, and so on.

Also, the Local Enterprise Office offers the Trading Online Voucher which is a financial incentive for small businesses to develop or enhance their ability to trade online. Under the scheme, a qualifying business may apply for funding to a maximum value of €2,500.

The Trading Online Voucher can be used for services including Development and Implementing a Digital Marketing Strategy, purchase of Online Advertising, and purchase of Professional Photography.

Click here for more details on the Trading-Online-Voucher-Scheme https://www.localenterprise.ie/SouthDublin/Financial-Supports/Trading-Online-Voucher-Scheme/

Is Your Brand as Strong as It Could Be?

Great branding takes time, effort, and creativity. If you develop a successful branding strategy, your audience will remember and recognize your brand and they will “know, like, and trust” you, which will naturally lead them to buy from you.

Understanding Branding strategies is essential for your business. It is the identity, visibility, and credibility of a company among customers who discover, relate, and interact with your business online. Therefore, having this knowledge and applying digital strategies well is essential to developing outstanding experiences for your customers.

Ready to uplift your brand image? Reach out to us.

Insights & Tips on Branding Photography | Gaffney Studio Blog - Ireland's Premier Photography Resource
Previous
Previous

The Importance and Advantages of Having an Online Presence for Your Business