Let's Unlock Your Brand’s True Potential
Photography and brand strategy that define your culture, align your team, and elevate your employer brand to attract top talent and clients with clarity and confidence.
In a world of AI-generated everything, an authentic brand is the new luxury.
In a world of AI-generated everything, an authentic brand is the new luxury.
Every impression matters, build a brand that aligns your team and captivates the people you want to reach.
Helping You Lead With a Brand That Connects
Whether you’re hiring, pitching, growing, or aligning your internal culture, the way your team shows up visually and strategically matters.
We help you bridge the gap between brand and people through four interconnected services:
Corporate Brand Photoshoots
Employer Brand Photography
Brand Positioning Workshops for Teams
Team & Leadership Headshots
Each project is designed to reflect your values, amplify your message, and position your business to grow with intention.
“People do not buy goods and services. They buy relations, stories, and magic.”
— Seth Godin, Marketing Author & Speaker
Meet Your Branding Dream Team
Why Us?
Behind every great brand is a clear strategy and a compelling story.
At Gaffney & Co., we blend insight with creativity to help companies show up with clarity, consistency, and confidence, both internally and externally. Led by Carol and Phil, we bring together brand strategy and photography in a way that goes far beyond aesthetics.
We don’t do generic. We don’t do stock.
We craft brand experiences through images and messaging that reflect the heart of who you are, and position you for real-world impact.
From employer branding to corporate storytelling, from culture alignment to magnetic visuals, our work speaks to the people you want to attract, and the ones you want to keep.
Because in a noisy world, the brands that win aren’t louder, they’re clearer.
Is Your Brand Telling the Right Story?
✓ Struggling to align how your team shows up online, in pitches, and in person?
✓ Tired of visuals that feel disconnected from your values, voice, or vision?
✓ Want your leadership and team to look confident, cohesive, and brand-aligned on camera?
✓ Facing inconsistency across LinkedIn, your careers page, and internal messaging?
✓ Finding it hard to communicate your culture to talent, clients, and partners in a way that feels right?
✓ Lacking the strategy behind your brand image, the story, the positioning, the clarity?
Our Solutions:
✓ Cohesive Brand Storytelling, Internally and Externally
We help you express your brand consistently across every touchpoint, from your website and LinkedIn to internal comms, pitches, and investor materials.
✓ Strategic Brand Positioning Workshops for Teams
Tailored sessions to align your team around your brand values, messaging, and market position, empowering them to show up as confident brand ambassadors online and offline.
✓ Magnetic Visual Identity
Through our Corporate Brand, Employer Brand, and Team Headshot photoshoots, we craft imagery that reflects who you are, your people, your purpose, and your positioning.
✓ Confident, Aligned Teams On Camera
From executives to new hires, we guide your team to show up with authenticity and ease, resulting in visuals that strengthen trust, culture, and connection.
✓ Premium Creative Direction from Start to Finish
We lead every project with strategy and care, from prep to post-production, so your team feels taken care of and your brand shows up with clarity and power.
"We recently partnered with Gaffney & Co. for an employer branding shoot, capturing teams from United Drug, TCP Homecare, and McCabes Pharmacy, a true showcase of the brilliant individuals who power our business. It was full of smiles, laughs, and great energy. Huge thanks to Phil & Carol for making it such an enjoyable few days."
— PHX Ireland
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We begin with a strategic conversation to understand your goals, whether it’s attracting talent, aligning your team, or elevating your corporate image.
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Once we know what success looks like for your brand, we design a visual and messaging plan that reflects it, from prep tools for your team to a clear shot list and moodboards.
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We deliver photoshoots that are seamless, guided, and intentionally crafted, whether we’re capturing your leadership team, company culture, or your brand story as a whole.
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You receive polished, professional imagery tailored to your communication channels, from careers pages and internal decks to LinkedIn and PR assets.
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We also offer team workshops to help your employees embody your brand with clarity and confidence. It’s ideal for companies ready to build internal brand alignment and empower their people to be ambassadors online and offline.
HOW THE MAGIC HAPPENS
What to Expect When You Work with Us:
“When the external actions of a company align with its internal culture, the brand resonates with authenticity.”
― Marty Neumeier, Author of The Brand Gap
How many opportunities are you missing because your brand isn’t showing up with clarity?
Your visuals might look professional, but are they strategic? Are they telling the right story to attract aligned talent, impress clients, and inspire investor confidence?
If your employer brand feels vague, your leadership team looks inconsistent across LinkedIn, or your careers page doesn’t reflect the culture you’re building, you’re leaving the wrong impression.
And if your team doesn’t know how to express your brand in everyday interactions, you're missing a powerful opportunity to turn them into ambassadors.
Because when your brand presence lacks cohesion, across people, visuals, and messaging, great talent, clients, and partners quietly walk away.
“A brand is not a logo or a corporate identity system. It’s a person’s gut feeling about a product, service, or company. It's not what YOU say it is, it's what THEY say it is.”
― Marty Neumeier, Author of The Brand Gap
What our happy clients are saying:
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"We recently partnered with Gaffney Studio for an employer branding shoot, capturing teams from United Drug, TCP Homecare, and McCabes Pharmacy, a true showcase of the brilliant individuals who power our business. It was full of smiles, laughs, and great energy. Huge thanks to Phil & Carol for making it such an enjoyable few days."
PHX Ireland
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"I recently had a photoshoot with Carol and Phil. They were very easy to deal with from start to finish and I was very happy with my photos and the entire experience. I also gained invaluable marketing & branding tips from Carol which I use in my business now. I would highly recommend Gaffney Studio"
Robert Graham
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"We absolutely loved working with Carol and Phil. Carol introduced me to Brand Archetype and she really is the fairy godmother of branding! They made it a really fun day and put us at ease. The end photos were fantastic and really captured our personality as a trio together and as a brand."
Marion Smyth
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"From the start, Carol & Phil showed great professionalism in getting to know my brand. The preparation was excellent which ensured the photos would be of the highest quality. I had such fun on the day and both made me feel so relaxed! I would highly recommend them to up level your brand."
Ruth Gallagher
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"Working with Carol and Phil was incredible. The day was so much fun, a word I never thought I would use for a photoshoot. Carol and Phil were so easy to get along with and made it feel natural. We got so many shots, I couldn’t believe how many ideas they had. The photos were better than we could have imagined."
Devin Landers
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"This was my first experience with lifestyle brand photography. The photos are fantastic, I feel my credibility, warmth, and personality came through. These images are a powerful tool for connecting with clients, teams, employees, and the people we support. I happily recommend Carol & Phil."
Gina London
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"The whole process was thorough, it’s not just about getting nice photos but understanding the brand we wanted to create and the images to reflect our brand. Phil and Carol made us feel relaxed and the day flew by. I would highly recommend them if you want an end to end branding service."
Rox Holohan
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"I'm absolutely delighted to recognize myself and my brand in the photos and to feel like they truly represent what I'm about and my values. Now I have lots of images that I really love. I loved working with Carol & Phil, they made me feel so relaxed and I'm surprised at how many images I'm smiling."
Julie Gaffney
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"The photoshoot itself was one of the best days, I felt so comfortable. The preparation is the real value-add. It made me think about my brand, what I wanted to present to my customers and Carol put it all into words that I refer to often. I've used the photos in multiple ways, it's a whole content bank."
Louise McSharry
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"I recently had a branding photoshoot for my business with Carol and Phil, it was a really wonderful experience. The whole process was really professional from start to finish. I was out of my comfort zone on the day but I was made to feel at ease and the photos are wonderful. I highly recommend Carol and Phil!"
Anne Marie Maxwell
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"Having my photographs taken has been the most amazing experience, loved every bit of it. It was made so much easier by having Carol and Phil in my corner, making me feel comfortable. They are awesome, I enjoyed every step of the process. Photos are fabulous. Five starts all the way, highly recommended."
Sinead O'Neill
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"What Carol & Phil offer is unique and powerful. In the run-up to the photoshoot, I learned enough a lot about my business because of the tools they gave me. They are so easy to work with, they are so funny, it's very relaxed. If you're thinking about booking them, just do it. You won't regret it!”
Siobhan Daly
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"I loved working with Carol and Phil. They delved deep into my brand to design the photoshoot. Then we worked together to pick the locations, my outfits, and any props that I would need. On the day, they were so brilliant, made me so relaxed, we had such a lovely day. I could not recommend Carol and Phil enough."
Audrey Moore
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"I was unaware of archetypes' role in branding. Carol guided us through the process, also giving copies of all our brand clarity work, a valuable tool for our business. Phil patiently helped us feel at ease in front of the camera. The photos exceeded our expectations. I highly recommend this talented duo's services."
Brianan Vesey
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"Carol & Phil put a lot of work into making sure I was comfortable in the run-up to the photo0shoot and everything was so well thought out in advance. The day was fun and relaxing, Phil is an excellent photographer. The feedback I get when people see my photos is really complimentary."
Margaret Julian
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"They were so easy to work with and delivered perfectly on the brief. With the interior photographs, we gave them creative freedom to use their artistic eye to capture the character of our building. For our managers' headshots, they made us all feel so comfortable which helped to capture our best versions."
Philip Erskine
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"After years of building my brand, Carol and Phil boosted my confidence to be in front of the camera, adding a personal touch to my brand. The day was unexpectedly enjoyable, thanks to their relaxing approach. The result? Professional photos capturing my expertise and personal images I'm proud to display."
Brenda Sorensen
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"Carol and Phil made me understand the importance of branding and brand archetypes and how essential they are for any business. The photoshoot was great, I am normally camera-shy, but Phil made me so comfortable and Carol's coaching and encouragement were a great boost of confidence."
Sara Dwyer
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"Working with Carol & Phil was a delight. Despite our initial shyness, the session was relaxed and fun. They deeply understood our brand, guiding its best representation. The photos beautifully capture our brand's essence, surpassing expectations in cohesiveness and professionalism. Their passion shine through."
Claire Mooney & Mick Coghlan
